MISSION CREATIVE MILLION
Mission Creative Million is a movement designed to impact one million creative producers over the course of 10 years through strategic interventions in the creative manufacturing sector. The purpose of the movement is to give creative producers access to formal work in companies that they collectively own, providing a stable and dignified alternative to the precarious informal sector.
Industree works simultaneously on economic and social empowerment, and therefore provides hand holding support to enable producers to set up and scale their enterprises.
Industree's 6C Model
Industree creates and accelerates producer-owned enterprises to sustainability using its 6C model. Industree plays the role of an incubator by facilitating the aggregation of producers into self-owned enterprises, implementing capacity-building for them, assisting them in developing products that appeal to modern markets, and enabling their access to vital working capital. Industree’s model makes use of a professional management team to streamline operations of the enterprises, as well as a range of digital tools, including apps and a dedicated e-commerce portal, to bring traceability and transparency to otherwise opaque and unaccountable supply chains. The app suite, DOTnext, will build traceable systems to track producers’ payments, and facilitate access to resources like raw material, capital and design. Hastti, the producer-owned e-commerce platform, will connect producers making traceable handmade products directly to customers and retail markets. This creates an ecosystem in which producers can earn steady incomes through decent and equitable work, gain access to consistent demand for their products and services, and lift themselves out of poverty, attaining social empowerment.
Mission Creative Million
Industree’s approach to building sustainable livelihoods for creative producers.
Bottom-up, Ecosystem approach.
Streamlining of operations
Women at the forefront
Disruptive innovation to achieve scale
ELEMENTS OF CREATIVE MILLION
Professional Management Layer
Building out the leadership that will strengthen supply chains for producers
The Digital Component
Traceability & transparency to supply chain through technology.
PROJECT UPDATES: LIVE
Karnataka: Value-Added Apparel
1,300 people in Mandya and Channapatna
Partners: UNDP, British Asian Trust, Social Venture Partners
NSDC Special Projects, National Rural Livelihoods Mission
Odisha: Natural Fibre
2,000 people in Phulbani, Balliguda, Kotpad
Partners: Odisha Forestry Sector Development
Tamil Nadu: Financial Inclusion
100,000 people in Creative Manufacturing value chains
Partners: Standard Chartered and
Mastercard Center for Inclusive Growth
PROJECT UPDATES: UPCOMING
Uttar Pradesh: Value-Added Apparel & Natural Fibre
2,000 people in Hardoi, Sitapur
Projected Partners: Smart Power India, HCL Foundation,
Agriculture Finance Corporation India
Rajasthan: Value-Added Apparel and Assorted
Handicrafts 4,500 people: 3,000 in Jaipur and 1,500 in rural areas
Projected Partners: Cashless Catalyst, World Bank, Rajeevika, British Asian Trust, Freedom Fund