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Creative Million

MISSION CREATIVE MILLION

Mission Creative Million is a movement designed to impact one million creative producers over the course of 10 years through strategic interventions in the creative manufacturing sector. The purpose of the movement is to give creative producers access to formal work in companies that they collectively own, providing a stable and dignified alternative to the precarious informal sector.

Industree works simultaneously on economic and social empowerment, and therefore provides hand holding support to enable producers to set up and scale their enterprises.

Industree's 6C Model

Industree creates and accelerates producer-owned enterprises to sustainability using its 6C model. Industree plays the role of an incubator by facilitating the aggregation of producers into self-owned enterprises, implementing capacity-building, assisting them in developing products that appeal to modern markets, and enabling their access to vital working capital. Industree’s model makes use of a professional management team to streamline operations of the enterprises, as well as a range of digital tools, including apps and a dedicated e-commerce portal, to bring traceability and transparency to otherwise opaque and unaccountable supply chains. The app suite, DOTnext, will build traceable systems to track producers’ payments, and facilitate access to resources like raw material, capital and design. Hastti, the producer-owned e-commerce platform, will connect producers making traceable handmade products directly to customers and retail markets. This creates an ecosystem in which producers can earn steady incomes through decent and equitable work, gain access to consistent demand for their products and services, and lift themselves out of poverty.

Mission Creative Million

Industree’s approach to building sustainable livelihoods for creative producers.

Producer Ownership

Producer Ownership

Bottom-up, Ecosystem approach.

Professional Management

Professional Management

Streamlining of operations

Women Entrepreneurs

Women Entrepreneurs

Women at the forefront

Technology

Technology

Disruptive innovation to achieve scale

Financial Inclusion

Financial Inclusion-01

ELEMENTS OF CREATIVE MILLION

Professional Management Layer

Professional Management Layer

Building out the leadership that will strengthen supply chains for producers

The Digital Component

The Digital Component

Traceability & transparency to supply chain through technology.

PROJECT UPDATES: LIVE

Karnataka: Value-Added Apparel

Karnataka: Value-Added Apparel

1,300 people in Mandya and Channapatna
Partners: UNDP, British Asian Trust, Social Venture Partners
NSDC Special Projects, National Rural Livelihoods Mission

Odisha: Natural Fibre

Odisha: Natural Fibre

2,000 people in Phulbani, Balliguda, Kotpad
Partners: Odisha Forestry Sector Development
Society

Tamil Nadu: Financial Inclusion

Tamil Nadu: Financial Inclusion

10,000 people in Creative Manufacturing value chains
Partners: Standard Chartered and
Mastercard Center for Inclusive Growth

PROJECT UPDATES: UPCOMING

Uttar Pradesh: Value-Added Apparel & Natural Fibre

Uttar Pradesh: Value-Added Apparel & Natural Fibre

2,000 people in Hardoi, Sitapur
Projected Partners: Smart Power India, HCL Foundation,
Agriculture Finance Corporation India

Rajasthan: Value-Added Apparel and Assorted

Rajasthan: Value-Added Apparel and Assorted

Handicrafts 4,500 people: 3,000 in Jaipur and 1,500 in rural areas
Projected Partners: Cashless Catalyst, World Bank, Rajeevika, British Asian Trust, Freedom Fund