Industree Crafts started out in 1994 as a result of Neelam Chhiber along with social investor Gita Ram and co-founder Poonam Bir Kasturi, Chhiber set up the company as a private limited firm in 1994, selling contemporary products, mainly home accessories, designed by them but made in villages. They worked through established NGOs and self-help groups, sold through Industree-branded stores, the first one opened in 1996 in Malleshwaram Bangalore. Industree was into exports for the first six years and was successful in exporting products made with natural fibre as it was the only such player.

Industree is a hybrid social entreprise based in Bangalore supporting livelihoods of rural producers and agricultural workers all over the country. They produce contemporary items using raw materials and traditional craft techniques. Industree connects two ends of the spectrum - the producer and the market, for this there are two entities , Industree Crafts pvt ltd with the Mother Earth brand and Industree Crafts Foundation.

Industree Crafts Foundation was set up in the year 2000 to concentrate it's work with rural producers on developing design, technical and skill initiatives in the natural fibre sector. The pioneering work focused on creating considerable value addition for agricultural by-products and other natural fibres in terms of product diversification, design, simplification of labour and time intensive process.

While the investement from Future group, Mother Earth a brand for Industree Crafts Pvt ltd opened its new flagship store in Bangalore Domlur in Spring 2009 and aims to open 40 stores in 5 years. Subsequently there are stores in Mumbai, Kolkota, Delhi and another store in Bangalore.